Planet Fitness, Inc. (PLNT) · Nov 5, 2026 · Earnings
Beat — Adj. EPS $0.83 vs ~$0.81 consensus; revenue $360.0M vs ~$347.7M
Planet Fitness beat Q3 earnings expectations on revenue and adjusted EPS, while softer margins, a Portugal acquisition and a new $500M buyback reshape the story.
Planet Fitness is a predominantly franchised, low-cost fitness operator expanding its club footprint while using buybacks and selective international acquisitions to drive per-share growth. Its current strategy emphasizes franchise growth, operational improvements and broader international expansion rather than building a heavily corporate-owned estate.
The quarter cleared the market’s operating bar. Revenue reached $360.0 million, about 3.5% above the published consensus of roughly $347.7 million, while adjusted diluted EPS came in at $0.83 versus approximately $0.81 expected. Adjusted EBITDA also rose 3.9% year over year to $146.2 million, giving investors a genuine earnings beat rather than a result carried only by share repurchases. The company said same-club sales growth was ahead of expectations. 〔0〕
| Q3 2026 | Q3 2025 | Consensus | |
|---|---|---|---|
| Total revenue (Financial Statements) | $360.0M (+9.0%) | $330.3M | $347.7M |
| Adjusted EBITDA (Adjusted EBITDA reconciliation) | $146.2M (+3.9%) | $140.8M | |
| Adjusted diluted EPS (Adjusted net income reconciliation) | $0.83 (+3.8%) | $0.80 | ~$0.81 |
| Diluted GAAP EPS (Income Statement) | $0.70 | $0.70 | |
| Franchise same-club sales (Segment results) | +1.5% | ||
| Corporate-club same-club sales (Segment results) | +1.8% |
The quality of the beat was less clean than the headline suggests. Adjusted EBITDA margin was approximately 41%, down from roughly 42.6% a year earlier, while corporate-owned-club adjusted EBITDA slipped 0.4% despite higher same-club sales. Franchise revenue growth was helped materially by the national advertising fund contribution rate rising from 2% to 3%, so the strongest top-line growth did not come entirely from underlying royalty or membership momentum.
Buybacks amplified per-share growth, but also consumed substantial cash. Adjusted EPS rose even as adjusted net income declined year over year, because the diluted share count fell to 75.0 million from 84.0 million. The company repurchased $302.4 million of stock through nine months and authorized a replacement program of up to $500 million. That supports per-share results, but it is a capital-allocation lever rather than evidence of faster underlying earnings growth.
The filing adds strategic optionality but also execution demands. Planet Fitness completed the €102.5 million acquisition of Portugal’s Be-Fit, adding 25 clubs and approximately 80,000 members, while beginning a review of refranchising domestic corporate-owned clubs. The combination points toward a more asset-light model: acquire a platform internationally, improve it, and potentially refranchise it over time. That is strategically coherent, but the earnings contribution is deferred—the company expects Be-Fit to become accretive in 2027 rather than materially changing current results.
The broader outlook was maintained rather than upgraded. The company continued to target approximately 6% growth in adjusted diluted EPS for 2026, the same outlook raised at the prior quarter from approximately 4%. That makes the Q3 beat useful evidence of execution, but not a new acceleration in the full-year story.
Bottom line: Planet Fitness beat expectations and is still executing its franchise-led growth plan, but softer margins and heavy reliance on buybacks make this a solid improvement—not a wholesale change in the business story.
Q4 earnings report, expected early February 2027
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