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PLNT · SERVICES-MEMBERSHIP SPORTS & RECREATION CLUBS · 8-K · Item 2.02 · Aug 6, 2026

Modest Q2 beat, but member-growth recovery remains unproven

Planet Fitness, Inc. (PLNT) — AllSight decodes this SEC 8-K in plain English, versus what the market expected.

The quarter landed slightly ahead of expectations. Revenue was $365.2 million versus a published consensus of roughly $363.3 million, while adjusted diluted EPS was $0.88 versus estimates ranging around $0.85–$0.86.

MetricQ2 2026Q2 2025Change / expectation
Revenue$365.2M$340.9M+7.1%; modestly above ~$363.3M consensus
Adjusted EBITDA$152.8M$147.6M+3.5%
Adjusted net income$68.4M$72.6M-5.7%
Adjusted diluted EPS$0.88$0.86+2.3%; above ~$0.85–$0.86 consensus
Same-club sales1.7%Positive, but no reliable published comparison provided
Full-year adjusted EPS growth outlookApproximately 6%Raised from approximately 4%

Underlying demand is still only modestly improving. Same-club sales rose 1.7%, contributing just $1.7 million to franchise royalty growth and $3.0 million to corporate-club revenue; most of the reported franchise revenue increase came from the higher national advertising contribution, which lifted both revenue and expense by $10.1 million without creating operating profit. (Franchise segment revenue; Corporate-owned clubs segment revenue)

The EPS beat was helped materially by share repurchases rather than stronger operating momentum. Adjusted net income fell to $68.4 million from $72.6 million, and adjusted EBITDA grew only 3.5%, but diluted adjusted shares declined to 77.5 million from 84.4 million. The company repurchased $251.3 million of stock during the first half and raised its EPS-growth outlook largely alongside a lower share-count assumption. (Adjusted net income reconciliation; Cash Flow statement; 2026 Outlook)

Segment performance was mixed beneath the headline. Franchise adjusted EBITDA increased 6.1% and corporate-owned-club adjusted EBITDA rose only 1.6%, while equipment adjusted EBITDA fell 8.0% because of replacement-equipment discount timing. The company also acknowledged it is still developing a new marketing campaign and testing pricing, member experience, and retention initiatives—evidence that the member-growth problem is being addressed, but not yet solved. (Segment Adjusted EBITDA; CEO commentary)

The net read is a narrow positive, not a clean operational reacceleration. The modest revenue and EPS beats, together with the higher EPS-growth outlook, improve the near-term picture versus expectations. However, the core same-club trend remains subdued, adjusted net income declined, and the EPS improvement depends heavily on buybacks; the filing supports a better-than-feared quarter more than it proves a durable return to stronger member growth.

Read the original 8-K on SEC EDGAR ↗
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