Natures Sunshine Products Inc (NATR) · Nov 4, 2026 · Earnings

Nature’s Sunshine earnings miss as China disruption cuts guidance

Miss — Diluted EPS $0.11 vs ~$0.27 consensus; sales $116.6M vs ~$130M consensus

Nature’s Sunshine earnings missed on revenue and EPS, while a second 2026 guidance cut confirms China’s disruption is worsening the growth reset.

Nature’s Sunshine is trying to rebuild growth through its digital business while repairing weakness in China; after Q2, management had already lowered 2026 expectations because of China softness, but still described constant-currency growth across most regions.

The quarter was materially below the market bar. Sales fell 9% to $116.6 million, or 7% excluding currency, versus roughly $130 million of published consensus; diluted EPS was $0.11 versus roughly $0.27 expected. The shortfall was broad enough to matter: Asia dropped 11.2% in constant currency, while North America declined 6.0%.

MetricQ3 2026Q3 2025Market / prior guide
Net sales (Financial Statements)$116.6M (-9.1%)$128.3M~$130M consensus
Diluted EPS (Financial Statements)$0.11$0.30~$0.27 consensus
Adjusted EBITDA (EBITDA reconciliation)$11.1M (-26.6%)$15.2M—
FY2026 net sales outlook (Outlook)$460–470M—$490–500M prior guide
FY2026 adjusted EBITDA outlook (Outlook)$44–48M—$48–52M prior guide

This is an operational setback, not just currency noise. Management said disruptions in China hurt its consultant leadership base more than expected, while continued digital investment is pressuring near-term profitability. That combination undercuts both the China recovery and the digital-growth narrative that had supported the prior outlook. 〔0〕

The guidance cut is the more consequential signal. The company reduced its full-year sales range by $30 million at the midpoint and its adjusted EBITDA range by $4 million at the midpoint, after already cutting both ranges in Q2. This makes the issue a worsening business reset rather than a one-quarter miss.

Cash generation also weakened sharply. Nine-month operating cash flow fell to $9.7 million from $25.4 million, even though the company remained debt-free with $89.4 million of cash. The balance sheet still provides room to invest, but the lower cash conversion makes the turnaround more dependent on execution rather than simply funding.

Bottom line: This was a clear miss with another guidance cut, showing that China’s disruption is deeper and the digital investment burden heavier than previously expected. The company remains financially stable, but its near-term growth-recovery story has weakened materially.‌

What to watch next

Q4 earnings report, early 2027

Original filing on SEC EDGAR

Nature’s Sunshine earnings miss as China disruption cuts guidance | NATR Stock News
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