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TBLA · SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. · 8-K · Item 2.02 · Aug 5, 2026

Profit targets rose, but revenue missed guidance and full-year sales fell

Taboola.com Ltd. (TBLA) — AllSight decodes this SEC 8-K in plain English, versus what the market expected.

The quarter fell short on revenue but exceeded the prior EBITDA ceiling. Revenue was $476.8 million, below the $492–$505 million range issued three months earlier, while GAAP gross profit of $139.5 million also missed the prior $147–$152 million range. Ex-TAC gross profit reached $192.4 million, inside the prior $189–$194 million range, and adjusted EBITDA of $55.5 million was just above its $49–$55 million range. (Consolidated Statements of Income; Non-GAAP Reconciliation)

MetricQ2 2026 actualQ2 2026 prior guidance / Q2 2025New FY 2026 guidance vs. prior FY midpoint
Revenue$476.8M$492–$505M / $465.5M$1.930–$1.956B vs. prior $2.006–$2.062B
GAAP gross profit$139.5M$147–$152M / $135.6M$605–$615M vs. prior $610–$630M
ex-TAC gross profit$192.4M$189–$194M / $172.1M$772–$783M vs. prior $760–$781M
Adjusted EBITDA$55.5M$49–$55M / $45.2M$228–$240M vs. prior $222–$240M
Free cash flow$17.3M— / $34.2M

The full-year update is therefore not a broad raise. Management cut the revenue outlook by roughly $91 million at the midpoint and trimmed GAAP gross-profit expectations, but lifted the midpoint for ex-TAC gross profit by $7 million and maintained the midpoint for adjusted EBITDA at $231 million. In plain terms: less volume is now expected, but management expects to retain more contribution and operating profit from that volume. (Q3 and Full Year 2026 Guidance; Non-GAAP Guidance Reconciliation)

The headline ex-TAC result is less clean than it looks. The $192.4 million measure includes a $12.2 million write-off of publisher prepayments that Taboola adds back as a one-time non-cash item. That adjustment helped ex-TAC gross profit exceed GAAP gross profit by $52.9 million, wider than the $37–$42 million bridge embedded in the prior-quarter guidance. The EBITDA beat is real versus guidance, but the underlying operating comparison is not as straightforward as the headline non-GAAP result suggests. (Non-GAAP Reconciliation — Revenue to ex-TAC Gross Profit; Adjusted EBITDA Reconciliation)

Cash conversion weakened in the quarter, a counterweight to the profit improvement. Operating cash flow fell to $31.3 million from $47.4 million and free cash flow fell to $17.3 million from $34.2 million, even as adjusted EBITDA increased 23%. The filing also shows $44.6 million of quarterly share repurchases, while revolving-credit borrowings ended at $72.0 million, down from $102.3 million at year-end. (Consolidated Statements of Cash Flows; Consolidated Balance Sheets)

Net read: mixed versus expectations. The filing confirms stronger operating profitability and a higher ex-TAC outlook, but those gains come alongside a clear miss to the company’s own revenue guide and a material reduction to the full-year sales outlook. That makes this a margin-and-efficiency improvement rather than evidence of accelerating top-line demand.

Read the original 8-K on SEC EDGAR ↗
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