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Companies · BF-A · Beverages · Earnings · Sep 2, 2026

Brown-Forman’s Q1 revenue slips below consensus as tequila and core whiskey weaken

Misspartly known
Net sales $911M vs roughly $915M consensus; EPS $0.38 vs ~$0.38
BROWN FORMAN CORP (BF-A) — what happened, in plain English, and what it means versus what the market expected.

The quarter was expected to be soft, but revenue still landed slightly below the published bar. The available consensus was roughly $915 million of revenue and $0.38 of EPS; Brown-Forman delivered $911 million and $0.38, respectively. That makes this a modest top-line miss rather than an earnings beat, with EPS helped by lower postretirement costs and prior share repurchases rather than stronger operations.

MetricQ1 FY27Q1 FY26Change
Net sales$911M (Financial Highlights)$924M (Financial Highlights)-1%
Organic net sales-1% (Schedule A)——
Operating income$252M (Financial Highlights)$260M (Financial Highlights)-3%
Organic operating income+4% (Schedule A)——
Diluted EPS$0.38 (Financial Highlights)$0.36 (Financial Highlights)+6%
Gross margin60.2% (Financial Highlights)59.8% (Financial Highlights)+40 bps
Operating margin27.7% (Financial Highlights)28.2% (Financial Highlights)-50 bps
Free cash flow$161M (Schedule E)$129M (Schedule E)+25%

The underlying sales picture is weaker than the headline EPS suggests. Whiskey sales were flat, while tequila fell 12% reported and 13% organically; Herradura declined 18% organically and el Jimador fell 11% organically. U.S. reported sales fell 3%, although the filing says they were flat organically after adjusting for the Korbel exit and other items. 〔0〕

New Mix is the clear growth engine, but it is not yet large enough to offset weakness elsewhere. Ready-to-Drink sales rose 20% reported and 11% organically, led by New Mix at +48% reported and +36% organically. 〔1〕 The problem is mix: core whiskey was only flat, tequila contracted sharply, and the total portfolio still declined 1% organically.

Profit quality was mixed rather than clearly improving. Gross margin expanded 40 basis points because of lower costs and the Korbel comparison, but operating margin fell 50 basis points as SG&A rose 4% and organic SG&A increased 5% (Financial Highlights; Schedule A). The reported operating-income decline therefore remains a concern beneath the company’s +4% organic figure, particularly because the prior-year period included $12 million of restructuring charges and an $18 million benefit from substitution drawback claims.

Cash generation improved, but it does not change the central read. Operating cash flow rose to $173 million and free cash flow to $161 million, helped by lower capital spending (Cash Flow statement; Schedule E). That is a useful financial cushion, but the market-facing update is still a slightly light revenue result with growth dependent on New Mix and continued pressure in tequila and mature whiskey. The net result is a modest miss, with EPS masking softer operating momentum.

Read the original 8-K on SEC EDGAR ↗
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Sep 21, 2026Brown-Forman raises $500M in new debt as growth remains under pressureAll BF-A filings, decoded →
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