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Companies · BBW · Retail-Hobby, Toy & Game Shops · Earnings · Aug 27, 2026

Build-A-Bear cuts 2026 outlook after Q2 revenue miss and margin squeeze

Missnew
Revenue $115.3M vs ~$120.8M consensus; FY revenue guide cut to $500M-$525M
BUILD-A-BEAR WORKSHOP INC (BBW) — what happened, in plain English, and what it means versus what the market expected.

The quarter missed on the metric that drives the outlook. Published consensus was roughly $120.8 million of revenue and $0.65 of EPS; revenue landed at $115.3 million, about 4.6% below expectations, while diluted EPS of $0.70 was a modest beat. The revenue miss matters more because management explicitly said second-quarter results fell short and wholesale opportunities are taking longer to materialize. 〔0〕

MetricQ2 FY2026Q2 FY2025Market read
Total revenue$115.3M$124.2MBelow ~$120.8M consensus
Pre-tax income$11.6M$15.3MDown 24.1% year over year
Diluted EPS$0.70$0.94Above ~$0.65 consensus
Gross margin54.2%57.6%Down 340 bps
Pre-tax margin10.1%12.3%Down 220 bps
Cash and equivalents$14.0M$39.1MDown 64.2%
FY2026 revenue outlook$500M-$525MPrior: $530M-$550MCut
FY2026 pre-tax outlook$60M-$68MPrior: $72M-$78MCut

Underlying earnings were weaker than the headline EPS suggests. First-half GAAP EPS rose to $2.16 from $2.11, but that included a $7 million tariff refund tied to prior-year costs; adjusted EPS was $1.73 versus $2.11 a year ago. The second quarter also showed clear operating deterioration: gross margin fell 340 basis points because of occupancy-cost deleverage and heavier promotions, while pre-tax income declined to $11.6 million despite lower SG&A and higher interest income. 〔1〕

The guidance cut is the main negative reset. The new revenue range of $500 million to $525 million is below the prior $530 million to $550 million range, while the pre-tax range falls from $72 million-$78 million to $60 million-$68 million. At the midpoint, that is roughly a 5% revenue reduction and a 15% pre-tax-income reduction. The company still embeds about $13 million of tariff refunds in the outlook, so the underlying adjusted pre-tax range is only $53 million-$61 million.

Expansion and capital returns do not offset the weaker operating signal. Build-A-Bear added five net global locations and continued repurchases and dividends, but cash fell to $14 million after $17.1 million of first-half buybacks and $5.8 million of dividends. The company had no revolving-credit borrowings, which limits immediate balance-sheet concern, but the combination of falling sales, lower margins, and increased capital spending makes the buyback story less important than the earnings reset.

The CFO-level read is negative despite the EPS beat. The market got a slightly better EPS number than expected, but that was outweighed by a revenue miss, margin compression, tariff-adjusted earnings pressure, and materially lower full-year guidance. The Chief Growth Officer's termination without cause adds another unsettled management detail, although the filing does not provide enough information to tie it directly to the operating slowdown.

Read the original 8-K on SEC EDGAR ↗
All BBW filings, decoded →
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