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Companies · NYT · Newspapers: Publishing Or Publishing & Printing · Company update · Aug 5, 2026

Modest earnings beat; digital advertising and margins stay strong.

NEW YORK TIMES CO (NYT) — what happened, in plain English, and what it means versus what the market expected.

The quarter modestly cleared the market’s main financial bar, rather than delivering a major surprise. Adjusted EPS of $0.69 was about $0.02 above the published consensus of roughly $0.67, while revenue of $762.5 million was only modestly ahead of the roughly $759 million expectation. The beat is real, but its small revenue magnitude makes this more an execution-positive result than a wholesale reset of expectations.

Q2 2026 metricReportedYear-over-yearExpectation / context
Revenue$762.5m *(Condensed Consolidated Statements of Operations)*+11.2%Published consensus: ~$759m
Adjusted diluted EPS$0.69 *(Reconciliation of Non-GAAP Financial Measures)*+19.0%Published consensus: ~$0.67
GAAP diluted EPS$0.57 *(Condensed Consolidated Statements of Operations)*+14.0%Includes pension-plan and AI-litigation charges
Digital-only subscription revenue$407.9m *(Subscription revenue footnote)*+16.4%Above the company’s prior 14%-17% Q2 growth framework
Digital advertising revenue$114.0m *(Advertising revenue footnote)*+20.7%Above the company’s prior 5%-9% Q2 growth framework for total advertising
Adjusted operating-profit margin20.4% *(Adjusted operating profit reconciliation)*+90 bpsRevenue grew faster than adjusted costs on a margin basis

The strongest operational signal was revenue quality, especially in digital advertising. Digital-only subscription revenue rose 16.4% as subscribers grew by 1.5 million year over year and ARPU rose 3.1% to $9.94; digital advertising increased 20.7%. That mix supports the modest consensus beat more credibly than a one-off accounting gain would. *(Supplemental Subscriber and ARPU Information; Subscription and Advertising revenue footnotes)*

Subscriber growth remains healthy but cooled sequentially. Net digital-only additions were 280,000, above the 230,000 added a year earlier but below 310,000 in Q1 and well below the 450,000-460,000 added in the prior two quarters. The company is still expanding its base, but the pace no longer matches the unusually strong late-2025 intake. *(Supplemental Subscriber and ARPU Information)*

Margin expansion was solid underneath higher investment, though GAAP profitability was flat. Adjusted operating profit increased 16.1%, faster than revenue, lifting adjusted margin to 20.4%. But adjusted operating costs still rose 10.0%, led in part by a 23.6% increase in sales and marketing, while reported operating margin stayed flat at 15.5% because of pension-related and AI-litigation charges. *(Adjusted operating profit and operating-cost reconciliations; Condensed Consolidated Statements of Operations)*

The outlook points to slower growth than Q2’s strongest lines, so the beat does not eliminate execution questions. The filing guides to 12%-15% digital-only subscription-revenue growth, mid-to-high-teens digital-ad growth, and 8%-9% adjusted-cost growth for the next quarter. Those ranges still imply growth, but generally step down from Q2’s 16.4% digital subscription and 20.7% digital-ad gains; no published consensus comparison for that outlook was provided here. *(Guidance)*

Read the original 8-K on SEC EDGAR ↗
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